显示标签为“Donors”的博文。显示所有博文
显示标签为“Donors”的博文。显示所有博文

2011年12月13日星期二

How to Get Donors Through Fundraising Website

With the advancement of internet technology, the concept of fundraising has been changed. The popularity of tweets, Facebook ads, and other internet-based marketing tools has made online fundraising extremely popular these days. Currently internet is accessed by a large number of people. Hence, promoting your cause online helps you attract donors easily. A fundraising website can be an excellent media for connmbt shadow ecting with the audience. This article describes how a fundraising website helps you in getting a potential base of donors and subscribers.

Get Subscribed Donors

A potential base of subscribed donors is the primary requirement for making an online fundraising campaign successful. Using your website, you have to build up a network of subscribed users. Keep in mind that the donors will not return to your website repeatedly to collect information; rather they will prefer getting email updates. Hence, you must provide them adequate reason to subscribe for your updates. Moreover, email updates regarding your events and fundraising missions are likely to motivate viewers for making generous donations.

Ask Viewers to Join Your Cause

Instead of asking directly to "DONATE" for your cause, the website can be used as a platform tmbt shuguli gtx o convey your message to your donors. Let your donors know that they are joining with a few like-minded individuals, for supporting a noble cause together. In short, your donors want to feel appreciated instead of being treated only as sponsors. Hence, the fundraising website must provide them a case that is worth support. Picking up an everyday issue as your cause can be a good reason to motivate the donors. People are likely to make more donambt sini tions if they feel like joining a cause rather than only sponsoring it.

Engage Your Audience

A fundraising website must have adequate resources to keep your audience engaged. However, your audience is not likely to entertain a boring and unrealistic story as a reader. Instead you can feature short, interesting videos, which can attract more visitors than static websites. Many fundraising organizers prefer having a presence on Facebook, Twitter, and YouTube, in order to reach out to a large number of audiences.

Effective Placement of Words

Keep in mind that words should be effectively placed in your website to attract donors. Placing the word 'DONATE' on every page of the fundraising website can help you raising more funds. Let your donors know through the website how their contribution is going to benefit the cause. Such attempts are likely to encourage them to donate.

Set up a fundraising website today and attract donors to contribute for a noble cause.

2011年12月7日星期三

Answer the Only Question Non-Profit Donors Have and You'll Raise More Money Fundraising

Your donors have only one question that bothers them.

If you want to acquire more donors, you have to answer it. If you want to raise more net revenue, you need to answer it. And if you want to increase the lifetime value of your donors, you must answer it.

Here's their question: "How will my donation changmoncler quincy jackets sale e the world?"

Donors are confused
Donors ask this question for a number of reasons. For one thing, they're confused. If they live in Canada and want to support an organization that helps children with cancer, for example, should they donate to the Childhood Cancer Foundation, Canadian Cancer Society, Canadian Research Society, Cancer Recovery Foundation of Canada, Coast to Coast Against Cancer, Wellspring Camoncler rentilly jacket for men ncer Support Foundation, Terry Fox Run, or someone else?

Many donors don't know. Or can't decide. So given that your non-profit organization has competitors who do similar work, you must tell prospective and current donors exactly how you will use their gift to transform lives. Otherwise your donors may donate somewhere else.

Donors have limited funds
There's another reason you must tell your donors how their gift will make the world a better place. Some of them are on a fixed income. Others just retired. More than a few have student debt. Or other kinds of debt. Some are broke. Either way, they can't support as many charities as moncler reynold jackets they'd like, so they give their money to the few causes that promise to make the biggest difference with their gifts.

Donors fund specifics, not generalities
Given the choice between donating to "End Hunger in Your City" or giving a donation that buys "Thanksgiving dinner for $1.73" for a man at the local homeless mission, you know what the donor will choose. And so does the donor. "How will my donation change the world?" is a question that demands a specific answer, not a general one. Supply the answer and your donor will supply the donation.

Don't ask for a single donations until you can answer this question. That goes for every campaign, every appeal, every ask throughout the year, whether special events, direct mail, email appeal, face-to-face, telephone or online. Answering this question is the key to donor acquisition, renewal, retention, upgrading and lifetime value. Gert this one right, and you'll get your whole program right.

And make sure your answer is clear, concrete and compelling. Your donors demand it, no question about it.

How Angry Are Your Donors With You? Take This Quiz and Find Out

Have you upset one of your donors recently? Just how mad do you suppose they are at you, on a scale of 1 to 10? Take this quiz and find out.

1. Your major gift officer met a donor for lunch and ordered five martinis and spaghetti. 5 points

2. The folks in gift processing mailed a donation thank-you letter but it took over a month to arrive. 5 points

3. You spelled the donor's name incorrectly. 5 points

4. Yomoncler himalaya down jacket mens ur donor asked for no fundraising appeals by mail, but your annual giving officer thought Christmas was an exception. 5 points

5. Your donor asked your office not to phone her, so your receptionist phoned her to say OK. 5 points

6. You asked for a donation in a donation thank-you letter. 5 points

7. Your donor's spouse died and left you a six-figure bequest, but the folks in direct mail kept addressing your appeals to Mr. and Mrs. 5 points

8. A major donor asked your fundraising coordinator to send him your audited financial statements, but she was busy uploading a photo of her kittens to Twitter and forgot. 5 points

9. Your donor requested that you not acknowledge his gift in your annual report, but you did. 5 points

10. You told a major donor you would follow up in a week, butmoncler karak down jackets your Great Dane ate your day planner. 5 points

11. You engraved your wealthiest donor's name on your donor wall but put it under the wrong giving level (a smaller one). 5 points

12. Your folks in gift processing duplicated the donor's name in your database. You mailed two appeals to the same person at the same address until asked by the donor to stop. 5 points

13. Your donor has supported you for 10 years but your appeal letters still address her as "Dear Friend." 5 points

14. Someone put your major donor on hold and made her listen to the local radio station plmoncler kids jacket sale aying, "Give a Little Bit" by Supertramp. 5 points

15. You wrote to Jean Bradshaw as "Mrs." He's ticked. 5 points

16. You wrote to Sam Carling as "Mr." She's livid. 5 points

17. You wrote to Penelope Bradshaw, 21, as "Miss." Please hold, an officer from the Canadian Human Rights Commission will be with you in a moment. 5 points

18. Your organization asked for another gift before thanking your donor for the last one. 5 points

19. Your donor attended last year's gala but was not invited to this year's gala. 5 points

20. Your new major gifts officer sat next to your most generous supporter at your silent auction, and remained silent. 5 points

How Angry is Your Donor?

Add all your points.
0 points = put on your wings
5 - 15 = blush a little
20 - 40 = blush a lot
45 - 70 = update your resume
75 or more = make sure your last will & testament is current